Mainbocher biography definition
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Mainbocher biography definition
Mainbocher
Fashion label (1890 - 1976)
Mainbocher is a fashion label founded by the American couturierMain Rousseau Bocher (October 24, 1890 – December 27, 1976), also known as Mainbocher (pronounced "Maine-Bow-Shay"[1]).
Established in 1929, the house of Mainbocher successfully operated in Paris (1929–1939), and then in New York (1940–1971).[2]
French years (1929-1939)
In November 1929, Main Rousseau Bocher merged his own name, in honor of his favorite couturieres, Augustabernard and Louiseboulanger, and established his own fashion house, incorporated as "Mainbocher Couture" at 12 Avenue George-V in Paris.[3] Mainbocher progressively gained recognition for his elegant and sophisticated couture garments.
The strapless dress and jeweled cashmere sweaters are his creations.[4]
His subtle and timeless style won Mainbocher an exclusive clientele, which included fashion editors Carmel Snow, Bettina Ballard, Diana Vreeland; aristocrats