White drake owl hoodie kids

The “October’s Very Own” clothing brand—Drake’s line of owl-branded apparel—was born from the minds of Drake and his tour manager Oliver El-Khatib.

The line is more than just “Drake’s label merch,” stretching into collaborations with quintessential Canadian retailer Roots—think of them as Canada’s Gap—low-key tees with Japanese cool guy shop Nepenthes, all the way up to Drake’s collaboration with Jordan Brand.

Since its inception in , OVO has become an interesting label that combines the pop cultural appeal of a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme.

“I want people to be a part of our movement, I just want it to be right,” Drake said back in a interview with Complex.

“And everybody else wants me to make it with the cheaper fabric and put it in Macy’s and ‘Oh don't worry we will make million in the first year.’ Naw, fuck you, because that's not what